Platform A

Platform by Adidas : Sports accelerator program led by adidas in partnership with Plug and Play.


For adidas, the cooperation with the start-ups is part of the consistent implementation of Creating the New. Platform A aims to use the innovative power of the global startup scene to jointly indentify new ideas and co-create the best experience for customers.

Platform A is split in two different tracks “Campus” and “Focus”. The campus track spotlight innovation based on Sports tech and sustainability while the focus track is related to retail and e-commerce opportunities.

Focus track : SCALE YOUR business with us

  1. Focus on e-Commerce and Retail
  2. Meet our Digital Teams in Germany and the Netherlands
  3. Build a PoC with adidas
  4. Scale up your project within adidas strategy.

Campus track : GROW YOUR business with us

  1. Focus on sports tech and purpose
  2. Sit at Station F Paris for minimum 2,5 days/week
  3. Get an exclusive and tailored program
  4. Co-create a PoC with adidas.



Dominante Technologique

Numérique, technologies logicielles et communication

Secteurs d'activité

Distribution, Généraliste

Stade du projet à l'entrée

Réalisation d'un MVP

Durée de l'accompagnement

0 à 6 mois, 6 mois à 1 an

Modalité de candidature

Candidature au fil de l'eau

Coût de l'accompagnement

Prise de participation

Financeur principal

Structure rattachée à un groupe privé

Année de création

Mail de contact

Numéro de téléphone

Adresse postale

Site internet

Nous contacter

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